Visionary Growth

Professional Profile Picture of Harshana Peiris
Head of Marketing & AI Strategist

Architecting Transformative AI-Powered Growth.

18%

Avg. Client Revenue Uplift

Visionary executive leveraging cutting-edge AI marketing technologies and sophisticated data analytics to deliver measurable business impact.

Ready to pioneer the future of your marketing?

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Digital Prowess

My Strategic Competencies

Core expertise areas essential for driving digital transformation and marketing effectiveness.

Strategic Marketing & Leadership

Architecting comprehensive marketing strategies, managing P&L, and leading high-performing teams to achieve corporate objectives.

  • Marketing Strategy & Planning
  • Go-to-Market Strategy (GTM)
  • Team Leadership & Talent Development

Digital Transformation & MarTech

Mastery of digital ecosystems, MarTech stacks (CRM, Automation), and optimizing omni-channel advertising for ROI.

  • SEO/SEM & Programmatic Ads
  • CRM Strategy & Platform Management
  • E-commerce Strategy & Funnels

AI, Data Science & Innovation

Pioneering the application of AI tools, predictive analytics, and prompt engineering for scale and precision.

  • AI Content Generation & Prompt Engineering
  • Predictive Analytics & ML Forecasting
  • A/B & Multivariate Testing

High-Impact Case Studies

Quantifiable results achieved across agency and in-house leadership roles.

AI & Personalization

AI-Driven Content Personalization

Developed proprietary AI engine for client content delivery, resulting in **30% increase in user engagement** and 12% conversion uplift.

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Data & Predictive Modeling

Hyper-Targeted Audience Segmentation

Established advanced analytics infrastructure using predictive modeling, leading to **28% increase in hyper-targeted conversion rates**.

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Agency Optimization & ROI

Digital Spend Precision & Efficiency

Pioneered AI tool adoption, resulting in a **25% enhancement in campaign targeting precision** and **15% improvement in client ROI**.

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Core MarTech Stack

The advanced platforms, tools, and methodologies I leverage for data-driven results.

AI & Machine Learning

01 Gemini (nano, Veo 3)
02 Perplexity / ChatGPT
03 Predictive Lead Scoring
04 Prompt Engineering
05 Brand24 / Flick

Creative AI & Content

01 Canva Magic Studio
02 Adobe Firefly / Kling
03 Jasper AI / Rytr
04 AI Content Strategy

Analytics & Data

01 Google Analytics (Adv)
02 Tableau / Power BI
03 Adobe Analytics
04 Customer Data Platforms (CDPs)

CRM & Automation

01 HubSpot / Salesforce MC
02 Marketo / Pardot
03 ActiveCampaign / Klaviyo
04 Social Media Ad Managers

SEO/SEM & PPC

01 Google Ads / Bing Ads
02 SEMrush / Ahrefs / Moz
03 Programmatic Advertising
04 Technical SEO Audit

Latest Thought Leadership

Explore my current insights on AI, digital transformation, and marketing strategy on LinkedIn.

AI Marketing

Prompt Engineering for Hyper-Personalization

The future of content lies in structured prompts. I break down my framework for scaling personalized messages using LLMs...

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Digital Transformation

Building a Future-Ready MarTech Stack

Why integration is the new innovation. A look at how to audit and modernize your marketing tech for 2025...

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Predictive Analytics

Turning Data Signals into Revenue Forecasts

Moving beyond lagging indicators. How predictive models guide budget allocation for optimal ROI...

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Ready to Drive Your Marketing Transformation?

As a Digital Transformation and AI Strategist, I'm ready to leverage cutting-edge technologies to achieve unprecedented growth for your organization.

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